Creating a logo for a company or a brand is always a challenge, especially since you want to make sure the meaning behind your logo is delivered to the consumers. Moreover, you would need to ensure that the logo is unique and that people are able to differentiate it from all the other logos that can be found around the world.
There is no such thing as "the perfect logo"; only good ones or bad ones. The same goes for Malaysian companies and products. There are good ones and bad ones. The question is; which Malaysian product has the worst logo? And which has the best? In this post, I will share with you about which logo I think is the worst and which is the best.
The Worst Logo
Take a good look at the picture below.
A picture of the old Dairy Champ logo.
Why do I consider this the worst logo? Because this logo looks lazy to me. They simply typed out their brand name Dairy Champ, all in red, tilted it a little, and simply put in on top of a trophy. At least in their latest version of the logo, it looks like they put in some effort with the dot of the letter "i" being replaced with a sparkle, the curved look on their name brand and a few added details on the trophy. I'm not even sure if the ribbons on both of the handles are a part of the logo or not. It still doesn't look right to me, though. What bothers me most is the trophy. The trophy shouldn't be mostly covered by the brand name. A new arrangement of both the trophy and the brand name would probably make the logo look better.
Dairy Champ products that use their latest logo.
The Best Logo
Choosing the best logo for Malaysian products was difficult for me since there are many good logos out there. However, I have finally come to the conclusion that Malaysia's number one oil and gas company, Petronas, has the best logo of all. The reason why? It is such an iconic logo. This logo is so recognizable, simple and easily understood. You can immediately understand that the main part of the logo is the oil-drop, which stands for oil. This fact makes this logo stand out from the rest of the oil companies in Malaysia because Petronas is the only oil company out of the others to use the idea of an oil-drop as their logo. In addition, Petronas uses a color that is not widely used in the market; emerald green, the color of the sea. Whenever a person sees this shade of green on the side of the road, their first thought is that it's Petronas. The emerald green has become Petronas' signature color.
A picture of Petronas' latest version of their logo.
These are only based on my opinions and observations. What I've shared in this post here might not entirely be true, or they may not be entirely wrong. Everyone has their own opinion on what makes a logo good or bad. Feel free to share your own opinions in the comments below!
Thank you for taking the time to read this!
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